This site has been a photography blog for a long time. Travel, cameras, occasional dive logs, a lot of light at odd hours. I’m keeping all of that. It’s genuinely part of how I think, and I’d rather be the kind of person who writes about both the things that pay the bills and the things that don’t, than the kind who hides one half to make the other look more professional.
But starting now, there’s a new layer here: leadership. I’ve spent more than two decades leading international sales and marketing teams — across consumer, enterprise, public sector, telco, and cloud — and it’s time to write it down.
What this isn’t
It isn’t thought leadership in the LinkedIn-hashtag sense. I’ve read enough of that to last a career. It’s not a framework blog, it’s not a listicle mill, and it’s definitely not a pitch for consulting services that don’t exist. I’m employed. I like my work. I’m not selling anything.
It also isn’t a tell-all. I’m going to be specific where I can be, but I’m not going to talk about my employer, specific products, or people I work with directly. The stories will stay at the level where they’re useful to another leader and not embarrassing to anyone who recognises themselves. That’s the contract I’m making with you and with the people in the stories.
What it is
It’s a place to write down what I’ve actually learned. The hard parts of leading commercial teams — sales, marketing, operations, and the technical people who sit alongside them in go-to-market. What it takes to run a global account. How industry transitions actually feel from the inside. What I’ve changed my mind about. How I think about AI now versus five years ago. Why execution keeps being the part that kills good strategies. What I wish someone had told me when I first started leading people instead of carrying a quota alone.
Some of the posts here will be reflections on things that happened years ago. I’m going to backdate them to roughly when the events occurred, because that’s when the thinking started, even if the writing is happening now. That feels more honest than pretending I figured it out in one burst in 2026.
Who it’s for
People doing the same job I’m doing. Senior sales and marketing professionals thinking about whether they actually want to step into leadership. New commercial managers figuring out why nothing that used to work for them is working for their team. VPs, sales directors, CMOs, and go-to-market executives who are tired of advice from people who’ve never been in the room. Anyone running international or multi-industry business who reads a lot and thinks out loud and wants honest company for it.
If that’s you, welcome. I’ll make it worth the bookmark.
— Andreas
